Peg Woodworking
All of Peg Woodworking’s 3D models were built from scratch during this project
Peg Woodworking is a female-owned furniture company based in Brooklyn that sought assistance in bringing their designs to life in the digital realm. Sandra Park collaborated with them to create 3D models of 45 furniture pieces, utilizing sketches and photos as reference. In addition to the modeling, she developed updated dimension sheets for both presentation and construction purposes. Throughout the project, Sandra seamlessly integrated elements from Peg Woodworking's new website design, incorporating their color palette, typography, and design details to ensure a cohesive brand identity.
Programs used: Fusion 360 | Indesign | Illustrator | Photoshop
Fireside Bench tearsheet options presented to Peg Woodworking
A key aspect of Peg Woodworking's identity is the intricate hand-weaving featured in their furniture designs. To highlight this unique characteristic, I was able to meticulously create individual layers of graphically designed patterns and applied them to the 3D models, effectively showcasing the craftsmanship and detail that define each piece.
Starting from building the 3d models from rough sketches, I contributed in creating all tearsheets and build sheets for all exisitng Peg Woodworking’s products. I made sure to apply their signiture colorway and finishes on the 3d models as well to make sure the vibe of the product was correctly translated to the customers.